Wexler 89 needs sunglasses just to shield her eyes from
the limelight. As public relations manager for sunglasses producer
Safilo USA, Wexler often works with celebrities, hoping their star
power will reflect some luster onto Safilos shades.
Safilo USA, in Parsippany, manufactures licensed eyewear for brands
such as Gucci, Ralph Lauren, Christian Dior and Fossil. Wexler helps
craft an image for the company by making sure their shades are seen
on VIPs like Bruce Willis, Lenny Kravitz and Madonna.
While Wexler enjoys working with stars, her real passion for the
job comes from an interest in fashion. As a freshman, Wexler envisioned
working as a fashion buyer. But when she realized most buyers work
with finance more than form, she switched to communications, which
became her runway to the fashion industry.
At her first job in a small PR agency, Wexler soon led an account
with Revlon and found herself where she wanted to be: working with
fashion. Now, nearly ten years later, Wexler is the eyewear fashion
expert working with fashion editors to promote the latest trends
in eyewear. They trust my judgment on what looks right,
For Wexler, those opportunities include becoming a celebrity herself.
Wexler once provided Madonna new shades, and contacted Entertainment
Weekly regarding the coup. The magazine then interviewed Wexler
for an article on eyewear trends. The article caught the eye of
a Donny and Marie Osmond show producer, and Wexler was asked to
be a guest on the program. Wexler worked with Donny and Marie, discussed
fashion, and, of course, wore her sunglasses.
Little did she know her future was so bright that she would have
to wear shades.
Wexler and actress Sela Ward could have used some of her companys
sunglasses to block the flash of paparazzi cameras at last years
Cannes Film Festival.